I’m Boyu —

Seattle-based product designer.

Also a museum enthusiast, ceramic artist & maker.

Creating is where I find meaning. Over the past 5 years, I have crafted thoughtful experiences across tech, mission-driven, non-profit, and commerce spaces. Currently seeking opportunities to make an impact.

Engagement and upsell experiences that drive clarity, trust, and adoption

Microsoft Copilot Growth Studio

My work spanned across M365 marketing page and check-out experience design, Copilot engagement and upsell strategies, vision-building guidelines, focusing on surfacing value at the right time to help users understand Copilot’s value and feel confident using it.

  • Interface of Copilot Chat

    Upsell in Copilot Chat

    (The password for this project is available on my resume or upon request via email.) Explored upsell touchpoints in Copilot Chat to drive users upgrade to Premium, boosting engagement and doubling adoption.

  • A mock-up screen of Microsoft Copilot chat interface

    Copilot Engagement Strategies

    (The password for this project is available on my resume or upon request via email.) Strategies to increase user confidence around AI and drive Copilot adoption in M365 apps such as Word, PowerPoint.

  • A screen of Microsoft 365 plan options

    M365 Marketing Page Redesign

    Full visual and UX refresh of the Microsoft 365 marketing page that helped improve clarity and boost plan conversion.

  • A check-out screen for "Microsoft 365 Family"

    M365 Check-Out Redesign

    Full redesigned check-out experiences for Microsoft 365, with pathways for adding Copilot during purchase.

Visualizing systemic issues to inform action

Social Impact Projects

Projects that center around storytelling, visualization of national data, and real-world change. Crafted in collaboration with academic institutions, nonprofits, and community-focused organizations to shed lights on social issues.

  • A zoomed-in graphic of the US map with highlighted locations

    Eviction Lab

    Client: Princeton University

    Interactive visualizations, research index, and resource tools for the first national eviction database during a time of housing insecurity.

  • A thumbnail containing graphics of charts and tables

    Budget Equity Project

    Client: The New School

    A data platform and research repository for exploring how local governments allocated ARPA funds to address systemic inequities across the U.S.

  • A graphic of the US map in hexbin shape

    Behind Bars Data Project

    Client: UCLA Law

    National database visualizing deaths in U.S. prisons and jails, increasing transparency and supporting carceral reform.

  • An image of a dam in China

    Electricity Market Tracker

    Client: UC San Diego

    A research and resource repository for analyzing China’s evolving electricity markets, with insights on spot markets, contracts, and policy reform.

Shaping shopping and brand experiences through typography, textures and expressions

Retail & Brand Identity

A collection of retail, museum, brand and editorial work rooted in visual storytelling, system thinking, and creative direction, expressing design across digital and print.

  • Image of a phone showing "Swansons Nursery" app splash screen.

    Swansons App & Design System

    Mobile app, design system, and illustration library for a local plant store, streamlining plant learning, discovery and purchasing.

  • A screenshot of BlueNile's seasonal homepage

    Blue Nile

    ADA-compliant emails, templates, social media assets, web visuals and UX for seasonal campaigns and product launches.

  • A Frye Art Museum brochure on top of a fabric background.

    Frye Art Museum

    Exhibition collateral, print materials, digital ads, wayfinding signages, and internal brand guidelines for a Seattle local contemporary art museum.

  • A table-top view of brand materials of Elliott Bay Book Store

    Elliott Bay Bookstore

    Brand system, collateral, and visual identity for Seattle’s most beloved bookstore.

  • An image of line graphics with Mixed Reality UX Research logo.

    Microsoft Mixed Reality UX Research

    Brand identity and design system for Microsoft Mixed Reality UX research team.

  • The front and back cover of The Raw magazine.

    The Raw Magazine

    I founded this independent magazine featuring bold editorials and artist interviews that explore identity and self-expression.

Past and current clients:

Microsoft

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The New School

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Princeton University

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Stanford University

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UCLA Law

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UC San Diego

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Yale Law

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Frye Art Museum

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Blue Nile

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Slice

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Microsoft • The New School • Princeton University • Stanford University • UCLA Law • UC San Diego • Yale Law • Frye Art Museum • Blue Nile • Slice •

About me

My approach to design is rooted in empathy, curiosity, and an understanding of the needs of my community. Good design should adapt, inspire, empower, and have positive impact on the society. As an immigrant, I feel a strong responsibility to use my skills to create better spaces to bridge gaps, uplift voices, and open doors for others.

Coming from a fine art background, I believe that creating is not just a privilege but a right. Especially now, we need art more than ever. Some of my most fulfilling projects have been designing for museums and non-profits, helping make art, knowledge, and culture more accessible.

Other than design, I find balance through tangible crafts that let me slow down and reconnect with my hands. I love doing pottery, film photography, and making jewelry, celebrating small moments of life. They keep me grounded and curious as a designer and a maker.

My pottery and jewelry store (Unearthenware) comes later this year, stay tuned.

Connect with me:

→ Email
→ LinkedIn