I’m Boyu —
Seattle-based product designer,
Ceramic artist, maker. Creating is where I find meaning. Over the past 5 years, I’ve crafted thoughtful experiences across tech, mission-driven, and commerce spaces. Currently seeking opportunities to make an impact.
My work spans: UX/UI Data viz Visual design Marketing Design system Brand identity
Engagement, upsell, growth
Microsoft Copilot Growth Studio
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![Interface of Copilot Chat]()
Upsell in Copilot Chat
(Password available in resume or upon request) Upsell touchpoints in Copilot Chat to drive users upgrade to premium.
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![A screen of Microsoft 365 plan options]()
M365 Marketing Page Redesign
Full UX and visual refresh of the Microsoft 365 marketing page.
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![A mock-up screen of Microsoft Copilot chat interface]()
Copilot Engagement Strategies
(Password available in resume or upon request) Solutions to increase user confidence around AI and drive Copilot adoption.
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![A check-out screen for "Microsoft 365 Family"]()
M365 Check-Out Redesign
Redesigns of Microsoft 365 check-out experience.
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![A zoomed-in graphic of the US map with highlighted locations]()
Eviction Lab
Client: Princeton University. Interactive visualizations, research and resources for the first national eviction database.
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![A thumbnail containing graphics of charts and tables]()
Budget Equity Project
Client: The New School. Data platform exploring how local governments allocated ARPA funds for systemic inequities.
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![A graphic of the US map in hexbin shape]()
Behind Bars Data Project
Client: UCLA Law. National database visualizing mortality rate in U.S. prisons.
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![An image of a dam in China]()
Electricity Market Tracker
Client: UC San Diego. A research repository for analyzing China’s evolving energy and electricity markets.
Editorial, brand identity, systems thinking
Visual & Brand Design
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![Image of a phone showing "Swansons Nursery" app splash screen.]()
Swansons App & Design System
Mobile app, design system, and illustration library for a local nursery.
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![A screenshot of BlueNile's seasonal homepage]()
Blue Nile
ADA-compliant emails, templates, social media assets, campaign based web visuals and UX for a jewelry retail company.
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![A Frye Art Museum brochure on top of a fabric background.]()
Frye Art Museum
Internal brand guidelines, exhibition collateral, museum signage, and digital ads for a Seattle contemporary art museum.
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![A table-top view of brand materials of Elliott Bay Book Store]()
Elliott Bay Bookstore
Visual identity, brand guidelines and collateral for one of Seattle’s most beloved bookstores.
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![An image of line graphics with Mixed Reality UX Research logo.]()
Microsoft Mixed Reality UX Research
Brand identity and design system for Microsoft Hololens Research team.
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![The front and back cover of The Raw magazine.]()
The Raw Magazine
Self-founded independent magazine featuring bold editorials and artist interviews that explore identity and self-expression.
Past and current clients:
About me
I believe good designs should adapt, inspire and empower. My approach to design is rooted in empathy, curiosity, and an understanding of the needs of community.
As an immigrant, I feel a strong responsibility to bridge gaps, uplift voices, and open doors for others. Opportunities that help provide a positive social impact and energize me significantly. Some of my most fulfilling projects have been designing for museums and non-profits, helping make art and knowledge more accessible.
Other than design, I find balance through tangible crafts that allow me to slow down and reconnect with myself. I love doing pottery, film photography, and making jewelry, celebrating small moments of life. They keep me grounded and curious as a designer and a maker.
My pottery and jewelry store (Unearthenware) comes later this year, stay tuned.
Mission-driven, national data, non-profits
Social Impact Projects