I’m Boyu —
Seattle-based visual storyteller & product designer. Museum enthusiast, ceramicist, maker.
Creating brings me meaning. With a deep desire to do good through my work, I craft thoughtful experiences across social impact, tech, non-profit, and academic spaces. Currently seeking opportunities to make an impact.
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![A zoomed-in graphic of the US map with highlighted locations]()
Eviction Lab
Client: Princeton University
Interactive visualizations, research index, and resource tools for the first national eviction database during a time of housing insecurity. -
![A thumbnail containing graphics of charts and tables]()
Budget Equity Project
Client: The New School
A data platform and research repository for exploring how local governments allocated ARPA funds to address systemic inequities across the U.S. -
![A graphic of the US map in hexbin shape]()
Behind Bars Data Project
Client: UCLA Law
National database visualizing deaths in U.S. prisons and jails, increasing transparency and supporting carceral reform. -
![An image of a dam in China]()
Electricity Market Tracker
Client: UC San Diego
A research and resource repository for analyzing China’s evolving electricity markets, with insights on spot markets, contracts, and policy reform.
Designing AI experiences that build clarity, trust, and adoption
Microsoft Copilot Growth Studio
Key user experiences that introduced and integrated Copilot AI across apps like Word, Excel, and the web. My work spanned onboarding flows, upsell moments, in-app guidance, marketing pages, and internal playbooks, focused on helping users understand Copilot’s value and feel confident using it.
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![A mock-up screen of Microsoft Copilot chat interface]()
Copilot Features
(The password for this project is available on my resume or upon request via email.) Onboarding flows, upsell moments, and contextual entry points designed to increase confidence and drive Copilot adoption in existing M365 apps.
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![A screen of Microsoft 365 plan options]()
M365 Marketing Page Redesign
Full visual and UX refresh of the Microsoft 365 marketing page to improve clarity and boost plan conversion.
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![A check-out screen for "Microsoft 365 Family"]()
M365 Check-Out Redesign
Redesigned checkout experiences for Microsoft 365, with pathways for adding Copilot during purchase.
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![A thumbnail of a gradient background, and 3 icons showing: heart, hourglass, and up side down triangle]()
Discover, Try, Buy Framework Playbook
Cross-product framework for guiding users through discovering, trying, and purchasing add-ons with consistent, self-serve experiences.
Helping users browse, navigate, and make purchases
E-commerce
Approachable, engaging retail experiences.
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![Mobile phone with screen "Swansons Nursery", on brick ground]()
Swansons App and Design System
Mobile app, design system, and illustration library for a local plant retail store — making plant discovery, learning, and purchasing easy and enjoyable.
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![A mock-up of Blue Nile's desktop website, on a background of jewelries]()
Blue Nile
ADA-compliant emails, templates, social media assets, web visuals and UX for seasonal campaigns and product launches.
Narratives shaped through typography, textures and expressions
Visual identity & editorial
A collection of museum, brand and editorial work rooted in visual storytelling, system thinking, and creative direction, expressing design across print and digital.
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![A Frye Art Museum brochure on top of a fabric background.]()
Frye Art Museum
Exhibition collateral, print materials, digital ads, wayfinding signages, and internal brand guidelines for a Seattle local contemporary art museum.
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![An image of line graphics with Mixed Reality UX Research logo.]()
Microsoft Mixed Reality UX Research
Brand identity, internal brand guidelines, and visual system for Microsoft Mixed Reality UX research team.
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![The front and back cover of The Raw magazine.]()
The Raw Magazine
Independent magazine featuring bold editorials, artist interviews, and photography that explore sexuality, identity, and self-expression.
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![A table-top view of brand materials of Elliott Bay Book Store]()
Elliott Bay Bookstore
Brand system, collateral, and visual identity for Seattle’s most beloved bookstore.
Past and current clients:
Microsoft
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The New School
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Princeton University
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Stanford University
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UCLA Law
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UC San Diego
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Yale Law
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Frye Art Museum
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Blue Nile
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Microsoft • The New School • Princeton University • Stanford University • UCLA Law • UC San Diego • Yale Law • Frye Art Museum • Blue Nile •
About me
My approach to design is rooted in empathy, curiosity, and an understanding of the needs of my community. I believe that good design should adapt, inspire, empower, and positively impact society. As a first-generation immigrant, I feel a strong responsibility to use my skills to create better spaces for others — to bridge gaps, uplift voices, and open doors.
Coming from a fine art background, I believe art is a right, and some of my most fulfilling projects have been designing for museums and non-profits — helping make art, knowledge, and culture more reachable for more people.
Other than design, I find balance through tangible crafts that let me slow down and reconnect with my hands. I love doing pottery, jewelry making, and film photography, celebrating small moments of life. Making art outside of screens keeps me grounded and curious as a designer and an artist.
Pottery and jewelry store coming soon!
Connect with me:
Visualizing systemic issues to inform action
Social impact projects
Projects that center around storytelling, data transparency, and real-world change, crafted in collaboration with academic institutions, nonprofits, and community-focused organizations.