I’m Boyu —
Seattle-based product designer.
Also a museum enthusiast, ceramic artist & maker.
Creating is where I find meaning. Over the past 5 years, I have crafted thoughtful experiences across tech, mission-driven, non-profit, and commerce spaces. Currently seeking opportunities to make an impact.
Designing AI experiences that build clarity, trust, and adoption
Microsoft Copilot Growth Studio
Key user experiences that introduced and integrated Copilot AI across apps like Word, Excel, and Copilot Chat. My work spanned on-boarding flows, upsell strategies, in-app guidance, marketing pages, and vision-building guidelines, focusing on surfacing value at the right time to help users understand Copilot’s value and feel confident using it.
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![Interface of Copilot Chat]()
Upsell in Copilot Chat
(The password for this project is available on my resume or upon request via email.) Explored upsell touchpoints in Copilot chat that boosted engagement and doubled adoption.
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![A mock-up screen of Microsoft Copilot chat interface]()
Copilot: Strategies for Engagement & Upsell
(The password for this project is available on my resume or upon request via email.) Strategies and vision-setting work to increase user confidence and drive Copilot adoption in M365 apps.
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![A screen of Microsoft 365 plan options]()
M365 Marketing Page Redesign
Full visual and UX refresh of the Microsoft 365 marketing page that helped improve clarity and boost plan conversion.
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![A check-out screen for "Microsoft 365 Family"]()
M365 Check-Out Redesign
Redesigned full checkout experiences for Microsoft 365, with pathways for adding Copilot during purchase.
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![A zoomed-in graphic of the US map with highlighted locations]()
Eviction Lab
Client: Princeton University
Interactive visualizations, research index, and resource tools for the first national eviction database during a time of housing insecurity. -
![A thumbnail containing graphics of charts and tables]()
Budget Equity Project
Client: The New School
A data platform and research repository for exploring how local governments allocated ARPA funds to address systemic inequities across the U.S. -
![A graphic of the US map in hexbin shape]()
Behind Bars Data Project
Client: UCLA Law
National database visualizing deaths in U.S. prisons and jails, increasing transparency and supporting carceral reform. -
![An image of a dam in China]()
Electricity Market Tracker
Client: UC San Diego
A research and resource repository for analyzing China’s evolving electricity markets, with insights on spot markets, contracts, and policy reform.
Designing seamless shopping and brand experiences
E-commerce & Retail
From a mobile app that simplifies plant shopping to seasonal campaigns that elevate luxury retail, these projects showcase how design improves the way we shop and connect with brands.
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![Mobile phone with screen "Swansons Nursery", on brick ground]()
Swansons App and Design System
Mobile app, design system, and illustration library for a local plant store, making plant discovery, purchasing, and learning easier and enjoyable.
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![A mock-up of Blue Nile's desktop website, on a background of jewelries]()
Blue Nile
ADA-compliant emails, templates, social media assets, web visuals and UX for seasonal campaigns and product launches.
Narratives shaped through typography, textures and expressions
Brand identity & editorial
A collection of museum, brand and editorial work rooted in visual storytelling, system thinking, and creative direction, expressing design across print and digital.
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![A Frye Art Museum brochure on top of a fabric background.]()
Frye Art Museum
Exhibition collateral, print materials, digital ads, wayfinding signages, and internal brand guidelines for a Seattle local contemporary art museum.
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![An image of line graphics with Mixed Reality UX Research logo.]()
Microsoft Mixed Reality UX Research
Brand identity and design system for Microsoft Mixed Reality UX research team.
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![A table-top view of brand materials of Elliott Bay Book Store]()
Elliott Bay Bookstore
Brand system, collateral, and visual identity for Seattle’s most beloved bookstore.
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![The front and back cover of The Raw magazine.]()
The Raw Magazine
I founded this independent magazine featuring bold editorials and artist interviews that explore identity and self-expression.
Past and current clients:
Microsoft
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The New School
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Princeton University
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Stanford University
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UCLA Law
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UC San Diego
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Yale Law
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Frye Art Museum
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Blue Nile
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Microsoft • The New School • Princeton University • Stanford University • UCLA Law • UC San Diego • Yale Law • Frye Art Museum • Blue Nile •
About me
My approach to design is rooted in empathy, curiosity, and an understanding of the needs of my community. Good design should adapt, inspire, empower, and have positive impact on the society. As a first-gen immigrant, I feel a strong responsibility to use my skills to create better spaces to bridge gaps, uplift voices, and open doors for others.
Coming from a fine art background, I believe that creating is not just a privilege but a right. Especially now, we need art more than ever. Some of my most fulfilling projects have been designing for museums and non-profits, helping make art, knowledge, and culture more accessible to more people.
Other than design, I find balance through tangible crafts that let me slow down and reconnect with my hands. I love doing pottery, jewelry making, and film photography, celebrating small moments of life. Making art outside of screens keeps me grounded and curious as a designer and a maker.
My pottery and jewelry store (Unearthenware) coming soon!
Visualizing systemic issues to inform action
Social impact projects
Projects that center around storytelling, visualization of national data, and real-world change, crafted in collaboration with academic institutions, nonprofits, and community-focused organizations to shed lights on social issues.